Below is an excerpt of Lori Hawkins’ article, which ran Wednesday evening.
Austin-based Qcue Inc. is partnering with Tickets.com and Major League Baseball to sell software that lets teams change ticket prices based on consumer demand.
Qcue (pronounced “cue cue”) was founded in 2007 by University of Texas students Barry Kahn and Jiten Dalvi , who set out to create software that prices tickets based on fluctuating market factors.
Qcue’s software analyzes variables that affect demand, such as the date of the game, the weather, the opponent, gate giveaways and whether the team is on a winning or losing streak.
The partnerships, also briefed Wednesday morning by the Austin Business Journal, mark a turning point in Qcue’s startup success tale. Working alongside MLB and Tickets.com will soon have Qcue’s dynamic pricing engine in box offices across the nation.