Barry Kahn, founder and CEO of ATI’s member company Qcue and developer of a dynamic pricing system for live entertainment events was interviewed on Monday February 10, 2010 by Forbes.com.
Kahn remarked “What goes on right now with teams that are not our clients is that they set prices six to nine months in advance, and what we have seen in that it just doesn’t work. Our system is all about flexibility. We help teams by providing them with the science and technology to adjust prices up to the day of the game taking into account the current market factors.”
“We consider everything from different opponents to the day of the week and the weather,” added Kahn. “The other big driver is obviously sales. At the end of the day customers really tell us what games they are interested in by buying tickets or not buying tickets.”
According to the successful entrepreneur, the results have been great. He claims to have seen half a million dollar increase in revenue and a 20 percent boost in sales for Qcue’s clients.